Replatform with no SEO loss for a fashion brand exporting across the EU
Magento → Shopify Plus migration for a D2C brand with 4,000+ SKUs and EU export across six markets — SEO preserved, mobile checkout optimised, measurable revenue from month one.
Challenge
The brand ran on Magento 2 with 4,000+ SKUs, years of URL structure and organic traffic driving 60% of revenue. The storefront was slow on mobile, checkout wasn't EU-ready, and the in-house team spent time on maintenance instead of growth. The goal: replatform without losing rankings, with a premium buying experience.
Approach
We started with a 30-minute audit and a three-wave migration plan: catalog & customers, content & redirects, then go-live on Shopify Plus with a rollback plan. A custom theme delivered editorial PLPs, PDPs with sizing guides and sticky add-to-cart on mobile. Shopify Markets covered currencies, VAT and shipping zones for EU export.
- Full URL mapping, 301 redirects and Search Console monitoring post-launch
- Custom Shopify Plus theme — editorial PLP, mobile-first PDP, sizing & fit guide
- Shopify Markets: 6 EU markets, local currencies, OSS and shipping rules
- Klaviyo: welcome, abandon cart, post-purchase and win-back by segment
- Checkout CRO: express pay, trust signals, one-page flow and mobile tests
Client voice“We expected months of SEO pain. Virtuo moved us without dropping positions — and mobile finally converts.”