Fast headless storefront for a beauty brand with subscriptions
Headless Next.js storefront on Shopify for a subscription beauty brand — Lighthouse 99, sub-second PLPs and a retention portal with no UX compromises.
Challenge
The subscription beauty brand had a slow storefront, rigid bundles and a subscription portal fighting theme limits. 70% of traffic came from mobile, and every extra second cost conversion and retention. The goal: premium experience, top performance and campaign flexibility without slow deploys.
Approach
We built a headless Next.js storefront on Shopify with a reusable component library for campaigns and PDPs. Recharge handled subscription flows, and a CI performance budget blocked regressions. A brand-aligned design system with mobile-first focus and native Shopify checkout.
- Headless Next.js architecture + Shopify Storefront API
- Design system & component library for campaigns and landings
- Recharge integration: subscribe & save, skip, swap and customer portal
- CI performance budget — LCP, CLS and bundle size monitored
- Mobile PDP CRO: bundle builder, reviews and sticky CTA
Client voice“The site feels premium and loads instantly on mobile — exactly what our retention strategy needed.”